Loyal customers are the best kind
Here's why:
Steady Revenue: Loyal customers provide a consistent revenue stream, ensuring financial stability for businesses.
Cost-Effective Marketing: Loyal customers are responsive to marketing efforts, making campaigns more efficient. Their word-of-mouth recommendations serve as powerful and free advertising.
Feedback for Improvement: Loyal customers offer valuable feedback, crucial for continuous business improvement.
Brand Advocacy: Loyal customers often become brand advocates, positively influencing others and attracting new customers.
Resilience to Competition: Loyal customers are less swayed by competitors, providing businesses with resilience in competitive markets.
AI-Generated image using Dall-E 3.
How to build customers acquisition
- Start every project with data
You need to know where your loyal customers are coming from before you create more of them.
You also need to know your baseline metrics in order to improve them.
2. Get clear on goals
Customer acquisition is often depicted as the "Customer Acquisition Funnel" and for good reason.
Each stage of the funnel has it's own goals and each stage should be measured and improved.
3. Know your customer/market
Know your audience + know your customers, deeply.
This requires talking to them and understanding their values, needs, and desires.
AI-Generated by Dall-E 3.
4. Test your media
Deploying media can be expensive, and getting the media right can be a challenge.
That's why it's important to test your media often and find what works,
An early commercial I directed for a local Barber Shop.
5. Measure results
Let me help you build and position a company's brand, in order to drive new customer conversion.
