Customer Insights
Speaking to customers can do wondersđź‘‚
I use the skills learned from my previous experience with NPR:WFIU investigative journalism to find out unique information that will give companies a deeper look into their costumers personalities and desires.
From Reporting Truths to Marketing Realities: My time as a field journalist at WFIU NPR taught me the importance of objectivity in storytelling. Today, I apply the same objectivity to marketing experiments, making decisions rooted in data rather than bias.
Iterative Learning: WFIU instilled a culture of continuous learning in me. Now, I objectively assess experiment results, applying insights to improve and innovate our marketing strategies.
Iterative Testing: Marketers should be willing to adapt and refine their strategies based on experiment results, even if it means abandoning a previously favored approach.
A Journey of Transformation: My transition from journalism to marketing is a journey where the objectivity learned at WFIU enriches our marketing experiments and tells authentic brand stories.
Continuous Learning: Objectivity encourages a culture of continuous learning in marketing teams. By objectively assessing the success or failure of experiments, marketers can gather insights and apply them to future campaigns, fostering a culture of improvement and innovation.
Benefits of first source information:Â
Having information coming from the horses, mouth is the best…
Customer resources are explored through conversational/personal touch with questionnaires and Likert scales. Â
